/// The Fine Print ///
Privacy Policy
Effective September 14, 2026
01Who We Are
Business Builder is a DBA (doing business as) of Donovan Farms Inc., a Massachusetts corporation. This Privacy Policy explains how we collect, use, and protect your information when you visit business-builder.online, use our services, or communicate with us.
Donovan Farms Inc., d/b/a Business Builder
2 Beverly Hills Dr., Rutland, MA 01543
Phone: 774-244-1878
02SMS & Text Messaging Program
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Our SMS delivery provider transmits messages on our behalf as a service provider only and does not receive your mobile information for its own use. Beyond that, mobile information is disclosed only where required by law.
How we collect mobile numbers
We collect mobile phone numbers when you submit them through the form on our Contact page and check one or both of the SMS consent boxes, or when you text us first. We use this information solely to send the text messages you have consented to receive: service messages (replies to your inquiry, appointment reminders, and project, hosting or billing updates) and — only if you separately opted in — occasional promotional offers about our services.
Opt-in
Our form has two separate, optional consent checkboxes, and both are unchecked by default. Checking the first box consents to informational and service text messages (replies to your inquiry, appointment reminders, and project, hosting or billing updates). Checking the second box separately consents to marketing and promotional text messages. Checking one box never opts you in to the other, and marketing consent is never bundled with any other consent. By providing your phone number and checking a box, you expressly consent to receive that category of text messages from Business Builder. Consent is not a condition of purchase or service.
Message frequency & rates
Message frequency varies. Message and data rates may apply depending on your mobile carrier plan. We do not send unsolicited bulk messages.
Opt-out
Reply STOP (or QUIT, END, CANCEL, UNSUBSCRIBE, OPT OUT) to any message we send to stop receiving texts. You may also contact us at donovan@business-builder.online to be removed. Once we receive your opt-out, we will immediately stop sending further messages to your number.
Help
Reply HELP to any message for assistance, or contact us at donovan@business-builder.online or 774-244-1878.
03Information We Collect
Personal information
We collect information like your name, email, business name, and phone number when you create an account, fill out a form, or book a consultation. Payment details (such as credit card numbers) are securely processed by third-party payment processors — we never store them ourselves.
Automatically collected information
We may collect data such as IP address, browser type, and activity on our site. We also use cookies to improve your experience (see Section 07).
04How We Use Your Information
- To provide and manage requested services
- To respond to your inquiries and follow up on quotes
- To personalize and improve site functionality
- To send service updates and alerts you have opted in to, and — only if you have separately opted in — promotional content
- To process secure transactions
- To analyze usage trends and optimize our service
05Disclosure of Your Information
We may disclose information only:
- To service providers that operate our platform (e.g., payment processing, website hosting, SMS delivery), strictly to perform services for us
- To comply with legal obligations
- To protect our rights, safety, or that of others
- In the event of a merger, acquisition, or asset transfer
We do not sell, rent, or share your personal information with third parties for their marketing purposes. See Section 02 for the additional protections that apply to mobile phone numbers and SMS consent data.
06Security of Your Information
We take reasonable precautions to safeguard your data, but no online transmission is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.
07Cookies & Tracking Technologies
We use essential cookies to run the site (sign-in sessions, security) and may use performance cookies to understand how the site is used. If we enable marketing cookies (such as advertising pixels), they run only with your consent via our cookie notice. You may disable cookies in your browser settings, but this may affect site functionality.
08Your Rights and Choices
- Access, update, or delete your personal data
- Unsubscribe from marketing emails at any time
- Opt out of text messages at any time (reply STOP)
- Disable cookies via your browser settings
For privacy-related requests, please contact us at donovan@business-builder.online.
09Third-Party Links
Our website may contain links to external sites that have their own privacy policies. We are not responsible for their content or practices. Client websites we host under preview paths or separate domains have their own privacy policies belonging to those businesses.
10Children's Privacy
Our services are not intended for children under 13, and we do not knowingly collect personal information from them. If you believe such information has been collected, please contact us immediately.
11Changes to This Privacy Policy
We may update this policy periodically. Any changes will be posted on this page with an updated Effective Date, and your continued use of the site indicates acceptance of the updated policy.
12Atlas Voice Demo
Atlas is the AI receptionist you can talk to on our Talk to Atlas page. Atlas is an AI, not a person. It says so in its first sentence, and it will tell you again if you ask.
What we collect
While a session is running we capture your voice, a written transcript of the conversation, and the details you give Atlas out loud — your name, your business, and your phone number or email. We also record your answer to the consent line shown on the start button, the page you started from, and any campaign tags in that page’s address. If — and only if — you accepted marketing cookies, we also receive the Meta browser identifiers stored by our advertising pixel. Those identifiers, together with a scrambled form of the email address or phone number you give Atlas (sent whether or not you accepted marketing cookies, whenever our Meta advertising connection is on), are what let us match your call back to the advertisement that brought you here — see “Who else processes it” below for exactly what goes to Meta and when.
Where it is processed and stored
Speech recognition — turning your voice into text — and Atlas’s voice both run on Business Builder’s own servers in Massachusetts. The live audio connection is relayed through a media server we operate. Your audio is not retained after it has been transcribed — the transcript and the details you gave are what we keep, and we keep them on our own servers in Massachusetts.
Deciding what Atlas says back is done by GLM, a language model operated by Z.ai, a cloud provider outside the United States. The text of what you say is sent to Z.ai so that it can produce Atlas’s reply; your audio is never sent there. When Z.ai is not used, that same work runs on Business Builder’s own servers in Massachusetts instead.
Who else processes it
Z.ai (JINGSHENG HENGXING TECHNOLOGY PTE. LTD., Singapore) processes the text of your conversation on our instructions, for the sole purpose of generating Atlas’s replies. Their privacy policy is at docs.z.ai/legal-agreement/privacy-policy. What reaches them is the conversation itself, which includes anything you say out loud — so if you give Atlas your name, your phone number or your email, those words go with it. Your audio, the page you started from, its campaign tags and the Meta browser identifiers are not sent to Z.ai.
Our use of Z.ai is governed by the Data Processing Addendum for API Services set out further down that same page, under which Business Builder is the data controller and Z.ai is the data processor. Its Section 4(b) states: “The Company do not store any of the content the Customer or its End Users provide or generate while using our Services. This includes any texts, or other data you input. This information is processed in real-time to provide the Customer and End Users with the API Service and is not saved on our servers.” That is Z.ai’s statement about its own service, quoted as it is written; the transcript we keep is the copy on our servers in Massachusetts.
Google receives your details when — and only when — Atlas books your setup call, because the appointment is created on William’s Google Calendar. That appointment carries your name, your business, your phone number, your email address, the best time you gave for a call, your answer about being contacted, and a reference number for the conversation, which is what William needs in front of him when he calls you. The rest of the conversation is not put on the calendar.
Contabo GmbH (Munich, Germany) rents us the machine that carries the live audio connection. While you are talking, your voice passes through a media server we run on that machine, which is outside the United States. It is not recorded or stored there — it is passed straight through to our own hardware in Massachusetts, transcribed, and the audio is dropped.
Meta receives, when our Meta advertising connection is switched on, a scrambled form of the email address or phone number you gave Atlas, together with the Meta browser identifiers described above, your IP address, your browser’s description of itself, the address of the page you started from including any campaign tags in it, and which sample business you picked, so that we can tell which advertisement led to your call. Scrambled means the address or number is turned into a fixed string of characters, so we do not hand Meta your address or number in readable form; Meta can still match that string against contact details it already holds, which is what makes the measurement work. The words of your conversation are never sent to Meta.
Why we keep it
To follow up on what you asked for — a call back, a quote, or a setup appointment — and to measure how well our advertising works.
How long we keep it
For the same period as our phone messages, and no longer.
How to have it deleted
Email donovan@business-builder.online and we will delete the transcript and the details from your session.
13Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Donovan Farms Inc., d/b/a Business Builder
2 Beverly Hills Dr., Rutland, MA 01543
Phone: 774-244-1878

